Category: SEO

  • Yes it’s possible to create Google Ads Account For Free Without Credit Card and Campaign! Here’s How

    Yes it’s possible to create Google Ads Account For Free Without Credit Card and Campaign! Here’s How


    You’re here because you’ve tried creating a google ads account before but you were overwhelmed with the campaign creation and disheartened that signing up needs a credit card… but truth is you can explore Google Ads without going all through that!

    If you’re a small business or an individual that is looking forward to implementing and learning about Google ads account and you’re trying to see if you can learn to navigate it on your own first before hiring, then here’s the easy step by step guide for you.

    1. Go to Google Ads

    Make sure to go to “ads.google.com” to create your ads accounts.

    2. Click on Start now

    If you’re curious about the whole Google Ads, if you have the budget to run an ads campaign with an expert go with the “Start with an Expert” but for everything else, click on Start now.

    3. Click on “New Google Ads Account

    If you have existing Google Ads account you may find them above the button. Make sure to click Create a new account shown below:

    4. The secret to create Google Ads Account For Free Without Credit Card and Campaign.

    You have to click “Skip campaign creation” so you wouldn’t need to set up an ad or put up your credit card to create your google ad account.

    The secret to create Google Ads Account For Free Without Credit Card and Campaign.

    5. Click on Submit

    You can choose to set up a campaign with a guide from a Google Ads expert though your phone but you can always learn to navigate things first by clicking on the No and then clicking “Submit”.

    Clicking on submit to create google account
    image 11 edited

    6. Click on Explore your account

    I wrote a few articles that shows how you can use your Google Ads account for keyword research and SEO optimization. Check them out below!

    Yes it's possible to create Google Ads Account For Free Without Credit Card and Campaign! Here's How article's Featured image

    Check out all the other DIY SEO Tips here >>

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  • Programmatic SEO Case Study: An Example of How to Dominate Your Niche’s Keywords

    Programmatic SEO Case Study: An Example of How to Dominate Your Niche’s Keywords

    Below is the current metrics of the website that I handled a year ago. While I no longer have access to their Google Search Console, here is an overview of what I did for them.

    Screenshot 2024 06 10 at 11.12.12 PM
    This is the current Ahrefs metrics of the website
    Screenshot 2024 06 10 at 11.25.56 PM
    All time performance of the website until June 2024

    Programmatic SEO and UGC can yield tremendous benefits for brands seeking to optimize a business’s online presence. Both strategies rely heavily on high-quality content and engaging visuals.

    I was wrapped in a project that used them in tandem and it was majestic! IT DEFINITELY created momentum and keyword domination and simultaenously developed a more intricate yet personalized narratives around the product.

    The Challenge

    Baseline organic traffic and crawled pages before programmatic seo

    The social brand started as a blog in Squarespace in 2020 then it added two subdomains (both on a Firebase server and host) to cater to the social platform (mobile app) and a niche-specific database that they put up to help their brand grow. (You can click images to expand)

    The brand was a great programmatic SEO example of a strategic implementation as they were about to bulk create new content and did not get a penalization by the then rolled out, Helpful Content Update by Google (September 2023).

    Their blog and subdomains has decent traffic when it was first crawled for audit (2022) but are not organically ranking for their niche’s important keywords and both subdomains has potential keyword accommodation due to the amount of keyword-rich content produced everyday on their social feed + their niche-related database.


    The Solution

    • A website audit showed needed technical and on-page optimizations.
    • Rearchitecture of their pages and subfolders to maximize the use of their user-generated content.
    • A number of quality content after keyword research were created using long-tail keywords to gain traffic and rank them on the first page.
    • Intensive keyword research was also done to rank low-hanging keywords and monopolize ranking for their database content.
    • Framework was created for programmatic content creation for their database.

    The Results

    Screenshot 2024 06 10 at 11.12.12 PM
    This is the current Ahrefs metrics of the website – getting from 13.6K to 1.4 M organic traffic in 2 years!

    SEO optimizations, folder restructuring and web migration helped take advantage of their user-generated content to rake in traffic and rank for their niche’s keywords. Currently they get an estimate of a little less than 1M Traffic for the 1 million+ pages that they have.

    Below is the all-time performance of the website up until June 2024, just to compare on its January performance. This is an importance comparison since Google rolled out a Core Update last March and 2 other updates after it, but the website has continued to rise in keywords and pages indexed.

    Screenshot 2024 06 10 at 11.25.56 PM
    All time performance of the website until June 2024

    The programmatic content creation framework continued to create more pages for their database that also continued to help them gain traffic and dominate keywords that they have intended to do for their brand. You can notice from the graph above that there was a great increase in crawled pages from May to August that signals the indexing of their newly created content using the content creation framework.

    You might be wondering.. “so what’s in that framework?

    While they have a great team of developers and people on the back end to implement content creation at scale, the great backbone of its implementation is having a solid keyword research, a simple content outline and great technical SEO in place. You might even be surprised that one can use a Google sheet to batch create the content!

    Major Takeaways from this Programmatic SEO Case Study


    So the what can we take from this?

    The key to their success lay in the meticulous planning and execution of SEO optimizations, including technical and on-page adjustments, and the innovative use of UGC to bolster content richness and diversity. This synergy between Programmatic SEO and UGC not only facilitated the brand’s growth but also set a new standard for digital marketing strategies aimed at enhancing online visibility and user engagement.


    Frequently Asked Questions

    Can you do the same for my website?

    Every website has a different need and while programmatic SEO can be really helpful, I would still need to do an initial audit of the site to determine if this strategy is what you need.

    You can set up a call/email exchange with me for a free consultation.

    What did you actually do on this project?

    I did the initial audit, monitoring, on page, and technical SEO optimizations before the migration and bulk content creation.

    I was in charge of the keyword research and creation of the content template for bulk content creation. I also created a working demo consisting of a google sheet sample for the database for content. The developers and back end engineers rolled the process out on their own with the Google Sheet’s tables and output as a guide.

    Were you in charge of the web migration?

    No, the developer and back-end engineer were the ones responsible for the migration. If you have migration concerns, do connect with me for further information.

    Check out all the other SEO case studies and Audits here >>

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  • Configuring Base URL Redirects, and Web Server Rewrites

    Configuring Base URL Redirects, and Web Server Rewrites

    Configuring base URL redirects and web server rewrites in Magento 2 is important for maintaining a clean URL structure, avoiding duplicate content issues, preserving link authority, and improving the performance of your online store.

    Click on STORES >> Configuration

    Go to Web (Under General)

    image 9 edited 2

    Make sure “Add Store Code to URLs” is set to NO.

    This ensures that URLs are descriptive and easy to read and doesn’t contain unneeded characters about your store.

    By setting “Add Store Code to URLs” to NO, you ensure that your store’s URLs are clear, descriptive, and easy to read. This not only enhances the user experience but also makes your website more search engine-friendly.

    Don’t change it when it’s already set to no, then click on the Default Config in the upper left corner.

    Click on Default Store View >> OK

    Uncheck the “Use Website” option to change the field then Select Yes

    On the field Auto-redirect to Base URL uncheck Use system value then set it to Yes (301 Moved Permanently) to make sure that link authority is passed whenever there are redirects. While this has been a long debate on whether 302 links still pass authority, 301s are best used.

    Modifying the “Auto-redirect to Base URL” to “Yes (301 Moved Permanently)” is important for maintaining link authority during redirects. This is crucial for search engine optimization (SEO) as it ensures that when a URL is redirected, the link authority is passed correctly, contributing to better search rankings.

    Select Yes from “Use Web Server Rewrites” if it’s set to No

    You can see from the image above that the the “Use Web Server Rewrites” is already set to yes. But what does it actually do?

    Web server rewrites can improve the performance of your Magento 2 store by allowing the web server to serve rewritten URLs directly without the need for additional processing. This can result in faster page load times and a better overall user experience.

    This option allows Magento to leverage web server rewrites (e.g., Apache’s mod_rewrite) for handling URLs, resulting in faster page loads and a more efficient user experience.

    When done, make sure to “Save Config”

    These configurations help create a streamlined and SEO-friendly structure for your Magento 2 store. Clean URLs contribute to a positive user experience, while proper redirection and web server rewrites enhance search engine rankings and overall site performance. It’s essential to make these adjustments to ensure that your online store is both user-friendly and optimized for search engines.

    Check out all the other DIY SEO Tips here >>


    Related Reads

    Read more case studies or articles about on-page SEO and technical SEO. You can also check out my available services: