Simple Reason You're Not Getting More Traffic To Your Website

So you’re not getting more traffic to your website?

We’ve all been there. You’ve got a shiny new website, and you’re excited to fill it with amazing content. You’re writing blog posts, maybe even doing a bit of social media, but the traffic just isn’t coming. What gives?

Well, let me share a little secret with you: the problem might be that you’re writing content without a strategy.

Let’s look at one of my client’s progress and see what difference having a strategy in place helps.

The Challenge

This case study features an old service-based website created last 2019 with a few content that seems to be ranking some of its pages already , but seems to be getting little to no clicks on most days for years now.

The following are the website’s metrics before the optimization.

For 5 years, they never created a Google Search Console profile so it was the first thing I did while doing the website audit.

The Challenge for getting more traffic to your website

The client came to me to ask for help on getting traffic for their business objective and to create an ebook for them and help them on their planned email campaign.

Their primary objective is to show up for location and a specific niche keyword.

Why a Having a Content Strategy is a Game-Changer

Think of a content strategy as your roadmap. It’s not just about writing for the sake of writing; it’s about creating and sharing content that your audience actually cares about. Here’s why having a strategy matters:

Knowing Your Audience: A strategy helps you pinpoint who you’re talking to. It’s like having a conversation with a friend rather than shouting into a void.
SEO Love: Good content strategy means your stuff is optimized for search engines, making it easier for people to find you when they’re looking for what you offer.
Consistency is Key: A solid strategy ensures you’re posting regularly, which keeps your audience coming back for more.
Aligning with Goals: Whether you’re looking to drive sales, gather leads, or just get your name out there, a strategy keeps your content aligned with these goals.

The Risks of Wingin’ It

When you’re writing without a strategy, a few things can go wrong:

Missing the Mark: Without knowing your audience, you might end up writing about things they don’t care about. Result? Low engagement.
Posting When You Remember: Inconsistency can confuse your audience and make them lose interest.
SEO Fails: If you’re not optimizing your content, don’t expect search engines to help people find you.
No Clear Direction: Without a strategy, your content might feel all over the place, making it hard to build a loyal following.

The Solution

A website audit showed needed technical and on-page optimizations.
It also showed that it needed keyword realignment for most of its pages.
Ranking articles needed an update to make it more helpful and relevant.
Intensive keyword research was done to find the best strategy to show up for future blog pages, location pages, and for the ebook.

The Results

In a span of 4 months, the website was able to get more keywords (graph below) from Feb 15-June 3, 2024 exceeding their previous performance.

This rise in keywords shown in the Ahrefs tools shows a rise in organic traffic and pages (graph above), but a more accurate picture would be to look at its performance in the Google Search Console shown below.

Current stats (June 2024)

Imagine having a content strategy in place for your website… how much traffic do you think your website will get in 5 years?

Writing content without a strategy is like trying to get somewhere without a map. You might move, but you’re not likely to get where you want to go.

By taking the time to develop and implement a good content strategy, you can attract more visitors, engage your audience, and hit your business goals. So, start planning your content strategy today, and watch your website traffic take off.

Here’s to Getting More Traffic To Your Website

So the what can we take from this… well, I guess today is never too late to start getting a plan for your website.

Getting more traffic to your website should not only rely on links shared on your social media. The key to make it sustainable is to have organic traffic that you can only get when you have a solid technical structure, on page SEO optimization every now and then, and creating helpful content guided by a keyword strategy.

Frequently Asked Questions

Can you do the same for my website?

Yes your website could rank with my strategy, but not every website could get the same result in 4 months as my content strategy is not just about creating content but also includes optimizing the website to have a web structure with a good technical SEO and keyword map in mind and sometimes it takes longer specially when there are a lot of pages and fixes needed.

You can set up a call/email exchange with me for a free consultation.

What did you actually do on this project?

I did everything from initial audit, monitoring, on page, and technical SEO optimizations on WordPress , keyword research, content creation and content strategy.

My campaign for them is not over yet since ranking the website is just the first phase of it there are more to be done for their campaign.

Which package did they get?

They chose the Custom package since they were only willing to work on a budget and had other goals than just SEO. Since this is the case, the implementation timeline was beyond 6 months and inclusions of the project varies.

For example, they did not include Offpage SEO, but eventually with the quality content produced they were able to get organic backlinks from relevant websites from their niche.