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A new website (created less than a year) is considered harder to rank than aged websites.
So if you availed an SEO campaign for your new site, here are some typical results you may get. I usually update my SEO case studies months or a year after.
SEO is a long game, it does not bring instant results. It is therefore best if your first SEO campaign makes sure that your new website is ready for creation of additional content, and upcoming algorithm changes.
The Result
We’re into the 6th month of the campaign for this Squarespace website and we can say that we have greatly improved the site’s visibility by basing on the the following metrics:
Impressions How frequent they show up on Google Search when a user searches a term
January 2025
10-30 Impressions
June 2025
20-50 Impressions
GSC Queries Search terms they are showing up for when a user searches a term on Google
February 2025 (Sitemap was only submitted after first audit so January had no data)
Started with 26 Queries
June 2025
91 Queries after 6 Months
Other Site Metrics
Site Health Soundness of web structure
Domain Rating How trusted a website is according to their niche/topic
Referring Domains/Backlinks How many other websites are linking/pointing to their site
January 2025
10-30 Impressions
June 2025
20-50 Impressions
This is a typical result that you can get from 6 months of SEO Campaign for a new website (website is less than a year old when campaign was started.)
Here’s what the results mean for a new website:
Website is now structurally sound and ready for implementation of new pages and blogs
Impressions show that the website is now getting organic and relevant traffic from targeted topics searched for by prospect clients.
The website now has relevant reputation to write about the topics and niche that it targets thus helping it to rank better.
The Challenge
A Squarespace website first created in 2024
My client had their Squarespace website created since June 2024 but when I first audited it it had the following metrics:
I also looked into their Google Search Console (GSC) to get a good view of what the website was like in about 6 months after it was created. But as most new websites, they seem to not have their sitemap submitted yet so that was the first thing I did after the audit (first audit was January 2025).
Since this is a typical scenario of new websites, the only data we’ll have of its baseline performance is the GSC data that we’ll have in a few months before we implement the new content for the site.
The Solution
A strategy for exisiting service pages and needing to target two locations
Below are the recorded metrics of the website on the second month (February 2025) which served as the base metrics for this case study.
Metrics by February 2025
Base number of queries was 26 (of the number of search terms/keywords it was showing up for)
The Impressions (violet line) noted from the site was at first from less than 10-20 but since off page links were created after submission of sitemap (January) it had a typical effect of increasing impressions after a month.
Below were just some of my recommendations for the site:
Acquisition of off page links to increase topic authority before publishing other pages.
This is my usual recommendation for new websites (or those website that are less than a year old, and those website with not much content and quality backlinks)
Keyword Realignment, On page and Technical SEO adjustments for existing and upcoming pages
This is a typical inclusion for all SEO campaigns.
Creation of targeted supporting landing pages to supplement its existing service pages
The website already had service pages but since it was a difficult and focused niche its service pages had to have supporting pages that can give relevancy to it since keyword research showwed that the services offered had no keyword traffic for it so relevant pages that can be related to it were created.
Each of the supporting landing pages above had two versions that are uniquely created to target two different states.
The website was targeting two states for its therapy services, so two versions of each supporting landing page was created since keyword research showed that both the two locations had traffic for the same keywords in the supporting pages.
For example:
Couples counseling in Hollywood Couples counseling in Philadelphia
The website had an existing service page with the keyword “couples therapy” so we created two unique versions that targets the same supporting keyword (couples counseling) while also making sure that the two locations are targeted.
This case study is a good example on what to expect for the first 6 months for a new website. The best you need to expect is an increase in visibility or impressions.
Read more on my other case studies and see how the other websites I’ve handled continued to improve without other SEO intervention and while only taking my SEO retainer services after the main 6 months campaign.
What to do after the first 6 months campaign
These recommendations are for new websites who has availed 6 months of SEO services and has achieved the above sample results:
Make sure that new blogs are optimized before publishing. I make sure to give my clients some points on how to publish new blogs using the templates that I give them after my services.
Make sure that any new service or landing pages to be created uses the sample template as deployed on their website. This makes sure that the website is structurally consistent and optimized for Google crawlers.
Make sure that new pages or blogs published are guided by keyword research. I make sure that my clients has a list of keywords that they can use for blog writing on their own after our SEO services. Usually they can avail my keyword research services or resort to customized retainer services after the main SEO campaign.
Why Blogs Are Im
Frequently Asked Questions
Can you do the same for my website?
Yes I can create a strategy for you that is customized for your website need and target outcome. Implementation time may vary in time depending on your budget and results are also variable due to the different competitiveness of different business niches.
