This therapist website has been on the space for 4 years and it was only after our SEO campaign that they were able to improve their visibility and they were able to maintain the momentum I created for them by continuously publishing targeted content.
If you’re not a new website and you’re struggling to rank, this is almost what it’s like when you get the basic SEO optimization.
My SEO services makes sure that not only will you rank even after my campaign has ended, but you can also sustain the momentum and metric gained as long as you create quality content.
Continuous Improvements After the SEO Campaign
And just before we dive into the details here’s an update of the site’s performance months after the end of the campaign.
While they did not avail of the SEO retainer services, the website was able to continuously improve its visibility with the help of continuous content creation and optimization (guided by the video guides I gave on the last SEO report).
The Challenge
A Squarespace Website Created in 2020 strugging with visibility
This Squarespace therapy website was first created last 2020 and when I first audited it, I looked at the 16-month lookback and saw that it only had about 3690+ impression during that month range which can translate into like just almost like 7-8 impressions in a day (image below).
Initial 16-month lookback and metrics audit
The following is the website’s metrics just before I started implementing my strategy.
The website clearly needed technical, on-page, off-page and content strategy for it to rank in the span of 6 months.
The Solution
Focusing on low-hanging wins to move the needle
When on the first month, a few technical, on page and off page strategies were implemented on the site that gave a few nudges to help the site’s initial metrics.
Below are some of my recommendations for the site to make sure that the website is able to rank even after the campaign:
- Creation of additional service page and location pages
This was done to help the site create more visibility for her target customers and accumulate content and relevancy for their target location. - Keyword research for blog posts to target client pain points
This is mostly one for the things that gives the best result to help funnel the right clients that are looking for the therapist services. We made sure to create and schedule one blog for them four months since the first and second month content were consumed by the creation of service and location pages. - Technical optimizations and keyword targeting were done to the website’s existing and new pages to make sure that exisiting structure and each content published during our campaign are aligned towards the goal of ranking the right keywords.
- A simple offpage strategy was created to make sure that the website has enough reputation to help the new content rank with the targeted keywords for the services.
- Templated pages for easy SEO implementation after the campaign. Since my SEO strategy is mostly about making a new website easily sustainable for clients, I made sure that they had templated location and blog pages that they can tweak and customize if they plan to continue publishing after our campaign.
Video guides are included and are downloadable in the last SEO report to make sure that they can save details on how to maintain the SEO optimizations done on the site.
The second and third month involved content creation and approval process so that we could start pushing the content on the last week of the second month.
The Result
Finally Visible
Improvement in impressions were seen by mid September. This was driven by the optimized new service pages, keyword realignment on the existiing pages and topic authority gained from the backlinks acquired.
By the end of the campaign (December 2024), we were able to significantly increase the website’s visibility for their brand name, services and location.
Below is a 6-month range comparison of the before and after the SEO campaign and difference in site metrics that we recorded.
- Great Improvement in Visibility: You can clearly see from the GSC data above that impressions greatly increased as compared from the previous 6 months without SEO optimizations. This increase in impressions is a signal that the website is now showing up for more terms/keywords/queries searched for by people .
- Increase in topic authority: The off-page links acquired has helped the website increase its Domain Rating or topic relevancy coming from the other niche relevant websites that are pointing to the client’s website.
- Improved site health: This is achieved by fixing technical and structural website issues. This includes fixing redirections, interlinking, content formatting and making sure that all urls and upcoming ones will be crawled and indexed.
This case study is another testimony that a website that is optimized for sustainability is better than getting optimization that only diminishes after the end of campaigns.
If you’ve have a number of SEO Specialists before and you’re struggling to get actual results in a minimum of 6 months, then maybe they are not addressing the root issues needed by your website.
Read more case studies or articles about on-page SEO and technical SEO. You can also check out my available services:
Frequently Asked Questions
Can you do the same for my website?
Yes I can create a strategy for you that is customized for your website need and target outcome. Implementation time may vary in time depending on your budget and results are also variable due to the different competitiveness of different business niches.
You can set up a call/email exchange with me for a free consultation.
What did you actually do on this project?
I did everything from initial audit, monitoring, on page, and technical SEO optimizations on WordPress , keyword research, and content strategy.
The content creation was done by their writer guided by my keyword research.
Which package did they get?
They chose the Custom package since they have their own writer and I implemented the new content and mostly everything in my strategy for the site.
