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This therapist website was created last 2022 and it was only after the 6 months SEO campaign that I customized for them that they started to rank and get the needed traffic they missed for two years.
This is a typical 6 month result example for an aged domain/website. Please note that SEO results after a typical 6 month campaign is different for new websites (websites created in less than a year)
My SEO services makes sure that aged websites get these visible results during and after the 6 months campaign. Here’s a stark difference of what it’s like without SEO optimizations and when you get those services.
The Challenge
This is a Squarespace Website Created in 2022 which was not getting visibility despite the years
This Squarespace therapy website was first created last 2022 and when I first audited it, below was the first 3-month lookback that we had when we first reconnected the website to its Google Searh Console account.
If we look at its Impressions, this means that the website is showing up for only 5-6 times a day and people are clicking on it for none to at least once a day.
Below is the website’s other metrics. Its Health Score means that it can further improve its structure; and looking at its Domain Rating and Referring Domains/Backlinks means that it needs to improve its reputation by acquiring quality links from reputable websites.
This aged website clearly needs technical, on-page, off-page and content strategy for it to rank in a span of 6 months.
The Solution
Recommendations to get things moving
I recommended the following for the website:
Creation of a number of service page and location pages The website did not have any individual service pages so we have to create one for each service that she offers.
Keyword research for future blogs to support the new service pages and touch client pain points I could say that aged websites are what I usually call, ripe for the picking. It’s common knowledge that Google has more confidence and trust on aged websites than new websites so keyword-guided content for aged websites can help increase chances of ranking better than before.
Technical optimizations and keyword targeting for current pages. I usually do this as the first step for every website that I handle.
A simple offpage strategy was done to make sure that the website gets enough reputation to help the new content rank with the targeted keywords for the services. Before the new pages were published, I first made sure that the website has enough reputation.
This usually happens at around second to the third month, this is also the reason why I usually recommend publishing only during the end of second or mid of the third month.
The Result
A comparison of 6 months before and after the SEO implementation
Below shows the difference in Clicks and Impressions during the 6 months implementation (upper metrics or Last 6 Months) and before the implementation (lower metrics or Previous 6 Months).
Significant Visibility Improvement: The Google Search Console data clearly shows a substantial increase in website impressions compared to the previous six months without SEO optimizations. This rise indicates that the site is now appearing for a broader range of search terms, keywords, and queries entered by users.
Increase in Topic Authority: The acquisition of high-quality off-page backlinks has significantly contributed to enhancing the website’s overall topic authority. These links originate from reputable, niche-relevant websites that are closely aligned with the client’s industry or subject matter.
As a result, the client’s site benefits from improved Domain Rating (DR), a key metric used to assess a website’s backlink profile strength. These contextually relevant backlinks not only help build trust in the eyes of search engines but also reinforce the website’s topical expertise, making it more likely to rank higher for relevant search queries.
Improved Site Health: The website’s technical and structural integrity has been markedly improved through a comprehensive audit and subsequent optimization process.
This includes resolving issues related to faulty or broken redirects, enhancing internal linking to improve crawlability and user navigation, and correcting content formatting to ensure consistency and readability.
In addition, proactive measures have been put in place to ensure that all existing and future URLs are optimized for search engine indexing and crawling. This holistic approach to technical SEO strengthens the website’s foundation, leading to better user experience and improved performance in organic search results.
This case study show typical 6-month SEO results for aged website which are “ripe for the picking”.
If you’ve worked with a few SEO experts before but still haven’t seen real improvements after six months or more, it might be because the real problems with your website haven’t been fully understood or fixed.
Sometimes, people focus on the wrong things or just scratch the surface. To get results that last, your site might need a more thoughtful, personalized approach that really gets to the heart of what’s holding it back.
Yes I can create a strategy for you that is customized for your website need and target outcome. Implementation time may vary in time depending on your budget and results are also variable due to the different competitiveness of different business niches.
I did everything for their Squarespace website from initial audit, monitoring, on page, and technical SEO optimizations , keyword research, and content strategy.
The content creation was done by their writer guided by my keyword research.
Which package did they get?
They chose the Custom package since they have their own writer and I implemented the new content and mostly everything in my strategy for the site.
About the Author
Louee Gonzales
An SEO specialist in the Philippines and licensed Psychometrician who also loves writing about psychology and web development.
